01  —  Hero

Clackamas County, Oregon

Hang your holiday lights once. Light them all year.

Permanent LED track tucked into the eave line, so it disappears by day and does whatever you want by night. Warm white for evenings, red and green in December, orange in October, from your phone.

Licensed

Oregon CCB# [NUMBER]

Insured

[$#M] liability, bonded

[##]-year

warranty, parts & labor

↪ These three replaced a review score and a homes-installed count. A brand new company has neither, and a number nobody can verify does more damage than an empty space. Everything above is true on day one.

HERO PHOTO
Two-story home at dusk, warm-white eave line lit

↪ Day one this is most likely the founder’s own house, or the first paid install. A real local roofline beats a manufacturer render even if the render is prettier.

Licensed — Oregon CCB# [NUMBER]
Bonded & insured — [$#M] liability
[BRAND] factory-trained installer
Locally owned, based in [CITY]
02  —  What it does — three jobs, one install

One system replaces the ladder, the timer, and the box in the garage.

Every holiday, no ladder

Red and green in December, orange in October, red-white-blue in July. Change it from the app in about ten seconds, from the couch.

Nightly accent & security light

The other eleven months it runs a soft warm white that lights the walkway and the driveway, and makes the house look finished after dark.

Game day, birthdays, whatever

Green and gold, black and orange, or a single color for a birthday. Presets save, so you set it once and tap it forever.

03  —  How it works

Four steps, one day on site.

Most homes are measured one week and installed the next.

1

Free on-site estimate

We walk the house, measure the runs, and show you exactly where the track will sit. You get a fixed price before we leave.

2

Custom track layout

Channel is cut to your rooflines and color-matched to the fascia or trim, so it reads as part of the house in daylight.

3

Installed in a day

Typical single-family install is [#–# hours]. We clean up, and nothing gets stapled, drilled through, or left hanging.

4

App walkthrough before we go

We set up your first few scenes with you and leave a one-page cheat sheet. Call us any time after and we will walk you through it again.

PROCESS PHOTO or 30s install time-lapse
APP SCREEN
Scene picker mockup

↪ The manufacturer will have app screenshots you can use straight away.

04  —  Objection handling — why permanent instead of seasonal hanging
The old way

Hiring it out every season

  • [$###–$###] every single year, forever
  • Booked out by early November
  • Comes down in January, whenever they get to it
  • Christmas only — dark the other eleven months
  • Staples and clips in your fascia each year
Permanent

One install, then it is yours

  • One-time cost, roughly [# to #] seasons of hiring it out
  • Never gets on a ladder again, and never books out
  • Runs every night of the year, not just December
  • Invisible from the street in daylight
  • [##]-year warranty on parts and labor

↪ This section carries the site until there is proof to show. It works on logic, not on reputation, which is exactly what a new company needs.

05  —  The offer — PLACEHOLDER, needs the client

↪ Empty on purpose. This is the only block on the site that a competitor cannot copy in an afternoon. Everything else here is table stakes.

Offer name

e.g. a named package, not "our service"

The promise — one sentence, the outcome and not the service

What the homeowner gets, in their words

What is included

 
 
 
 

The guarantee

Risk reversal, not the warranty

Why act now

A real limit, honestly stated

Price or anchor

Or "what it replaces"

Button label

The one action

↪ Directions worth considering, none of them decided:

1. A founding-customer program. A real discount for the first [##] homes, in exchange for photos and an honest review. Solves the empty portfolio and the empty reviews page at the same time.

2. A free lit mockup. They send a photo of the house, you send it back rendered with the lights on. Costs almost nothing and shows the outcome instead of describing it.

↪ Whatever goes here, it also needs to fit on the Contact page and in the ads. Worth settling before we design the hi-fi version.

One caution: heavy urgency and bonus stacking reads as a scam on a [$#,###] job that touches someone’s roof. Trust converts better than pressure at this price point.

06  —  Work so far — launch state, grows every job

What we have installed so far

We are new, so this is a short list. It is also an honest one.

See the detail
INSTALL 01
the founder’s own house
[City]

[Roof type]

[## ft] of track · [Month Year]

INSTALL 02
first paid job
[City]

[Roof type]

[## ft] of track · [Month Year]

Next job lands here.
Photograph every single one, at dusk, from the street.

↪ Three cards, not nine. An honest short list reads better than a padded grid, and the page grows on its own as jobs finish.

07  —  Trust substitute — replaces the reviews block until there are reviews
Straight answer

We are new. Here is why that is not your problem.

The company is new. The hands are not. [Founder name] spent [#] years [prior trade] in [city] before this, which is [#] years of working on other people’s rooflines in Oregon weather.

  • Licensed, bonded and insured before the first job, not after
  • Factory-trained and certified by [BRAND], whose product carries its own [##]-year warranty
  • You are dealing with the owner on the estimate, the install, and the callback
  • [Guarantee goes here once the offer above is settled]
More about who we are
FOUNDER PHOTO
on a real roofline, not a studio headshot

↪ A face does more here than any badge. People are deciding whether to let a stranger on their roof.

08  —  Service area

We cover Clackamas County

Plus the closest parts of the metro. If your city is not listed, call anyway — if we are already out that way, we will come look.

Oregon CityLake OswegoWest LinnHappy ValleyMilwaukieCanbyWilsonvilleGladstoneSandyEstacadaMolallaClackamasBoringDamascus

Each city gets its own page later, once there is a real project in it to put on the page.

MAP
Clackamas County with service radius
09  —  FAQ — objection killers, also feeds FAQ schema

Questions we get every week

You are a brand new company. Why should I risk it?

Fair question. The business is new, the trade experience is not: [#] years [prior trade] before this. We carry Oregon CCB# [NUMBER] and [$#M] in liability from day one, the hardware is [BRAND] with its own [##]-year manufacturer warranty, and [the guarantee, once settled]. If it helps, ask for the address of the last house we did and go look at it after dark.

Can you see it during the day?

+

The channel is color-matched to your fascia or trim and tucks into the eave. From the street it reads as a shadow line.

What does it cost?

+

Priced by linear foot of roofline. Most single-family homes in the county land between [$#,###] and [$#,###]. The estimate is fixed and free.

Does it hurt my roof or gutters?

+

No. The track mounts to the fascia or under the eave, not through the roofing. Nothing is stapled and nothing penetrates the roof deck.

What happens if a section fails?

+

Covered under the [##]-year warranty, parts and labor. We are twenty minutes away, not a call center.

How much does it add to my power bill?

+

It is low-voltage LED. Running the whole house nightly is roughly [$# per month] at current [UTILITY] rates.

↪ The new-company question goes first and stays open by default. Burying it does not make people stop thinking it.

CTA  —  Repeated primary action

Find out what your house would cost.

Free on-site measure and a fixed price, usually within the same week you call.

Free on-site quote · No-pressure · Most estimates same week