01  —  Page header

Our work

A short, honest portfolio.

We opened in [Month Year], so there is not much here yet. Everything on this page is a house we actually installed. When we show you a photo that is not ours, we say so.

↪ Resist the urge to fill this page with manufacturer stock and call it a portfolio. One real local roofline beats nine borrowed ones, and getting caught costs the whole site.

02  —  Our installs — real jobs only
INSTALL 01
before / after, dusk, from the street
[Install type]

[Roof type]

[City], OR · [## ft] of track · [Month Year]

INSTALL 02
before / after, dusk, from the street
[Install type]

[Roof type]

[City], OR · [## ft] of track · [Month Year]

Add a card per job.
Same three shots every time: daylight, dusk lit, close-up of the channel.

03  —  What the system can do — clearly labelled as not our work

What the lights themselves can do

These are [BRAND] product examples, not our installs. We are showing them so you can see the colour range and the channel finishes before we get to your house.

[BRAND] SUPPLIED IMAGE
Colour range & scenes
Manufacturer photo

Colour range & scenes

[BRAND] SUPPLIED IMAGE
Channel finishes
Manufacturer photo

Channel finishes

[BRAND] SUPPLIED IMAGE
Daytime appearance
Manufacturer photo

Daytime appearance

↪ The label is the whole point. Borrowed photos are fine when you say they are borrowed. Unlabelled, they are the fastest way to lose a review later.

04  —  The offer — PLACEHOLDER, needs the client

↪ Empty on purpose. This is the only block on the site that a competitor cannot copy in an afternoon. Everything else here is table stakes.

Offer name

e.g. a named package, not "our service"

The promise — one sentence, the outcome and not the service

What the homeowner gets, in their words

What is included

 
 
 
 

The guarantee

Risk reversal, not the warranty

Why act now

A real limit, honestly stated

Price or anchor

Or "what it replaces"

Button label

The one action

↪ Directions worth considering, none of them decided:

1. A founding-customer program. A real discount for the first [##] homes, in exchange for photos and an honest review. Solves the empty portfolio and the empty reviews page at the same time.

2. A free lit mockup. They send a photo of the house, you send it back rendered with the lights on. Costs almost nothing and shows the outcome instead of describing it.

↪ Whatever goes here, it also needs to fit on the Contact page and in the ads. Worth settling before we design the hi-fi version.

One caution: heavy urgency and bonus stacking reads as a scam on a [$#,###] job that touches someone’s roof. Trust converts better than pressure at this price point.

05  —  Future state — for the client, not for the live site
All Holiday lightingArchitectural / accentNew constructionCommercial
Project 1
Type

Project title

City, OR

Project 2
Type

Project title

City, OR

Project 3
Type

Project title

City, OR

Project 4
Type

Project title

City, OR

Project 5
Type

Project title

City, OR

Project 6
Type

Project title

City, OR

CTA  —  Repeated primary action

Want your house to be install number three?

Free on-site measure, fixed price, and we will ask before we photograph anything.

Free on-site quote · No-pressure · Most estimates same week